I have noticed that a few other soap makers include free shipping when ordering from their site, but I also noticed that their base prices are anywhere from $1- $1.50 more per item. I once considered adding the shipping cost to the product so that I could offer "free shipping" (which really isn't free since you're paying more in the price), but it would not be fair to my customers who enjoy picking up their orders. I will say that I did offer free shipping for one day and had a client order two bars of soap that were on sale, from Quebec and the cost of shipping was more than the cost of the soap, so I actually lost money. Of course, one cannot run a business this way, so I will keep things as they are. So many things to consider!
I hope you are having a splendiferous day!